Alchemy Media has had a strong working relationship with local jeweller Stephen Schneider for many years. When the time came for him to leave the Showcase Buying group, and rebrand his existing stores as Stephens Jewellers, he enlisted the help of Creative Director Peter Sutherland. Working under Peter’s guidance, KMD Creative was asked to create a new, sophisticated and intelligent brand, that would help position the new stores as a premium jewellery destination. KMD designed the logo, print collateral, packaging, store signage as well as numerous promotional campaigns.