KMD was asked in 2017 to develop a brand for the newly named Shepparton Sports City precinct in North Shepparton. The logo was designed to represent the excitement and movement of sport generally, the participation of our people, as well as provide a very subtle nod to the “s” for Shepparton and Sport, and the “c” for city. Following on from the branding project, KMD also designed wayfinding signage for the precinct. With incredible support from Tony Michel and the team at Michel Signs, whose job it was to build and install the signs, we’re all very proud of the end result.