The Greater Shepparton City Council asked KMD to provide branding for Shepp Square - a unique branding opportunity where the city took over Federation Square in Melbourne for a week in 2018 - promoting all things Greater Shepparton. The brand was “disposable” to some extent - given that the promotion had a very limited lifespan, but it still had to stand on the “big stage” of metro Melbourne, and demand the appropriate respect and credibility for what the city was trying to do.